25hours is an
AI knowledge and enablement company
We started the journey with higher education institutions in achieving their missions through generative AI,
we now assist organisations across multiple sectors.
Our approach combines tailored education, strategic consulting, workflow automation, and human + AI agents, enabling organisations to effectively integrate AI into daily operations.
The 25hours Team
We comprise a team of dreamers and doers obsessed with using technology to make our customers more effective.
Our leadership comprises of:
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Michael McCallum
FOUNDER / CEO
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Anna Macapinlac
Marketing Director
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Monch Mercader
FOUNDER / Director of Product
The 25hours Vision
Our vision is to harness generative AI for the benefit of humanity.
We create practical human first solutions that reduce manual, repetitive tasks, enabling people to reclaim more of their most valuable resource: Time.
The 25 hours manifesto
Artificial Intelligence
AI is not just a tool; it's a force multiplier for intelligence and efficiency.
AI doesn't replace humans; it expands human capabilities.
AI is dynamic, it learns, adapts, and improves beyond traditional technology.
AI will become foundational infrastructure, like electricity, the internet, and computing.
Business
Organizations are systems of decisions, processes, and interactions.
The most valuable organizations scale knowledge, automate complexity, and eliminate inefficiency.
Today's biggest bottlenecks are human bandwidth, decision fatigue, and rigid systems.
AI uniquely addresses these bottlenecks by autonomously thinking, deciding, and acting.
Time
Humans have only 24 hours daily, AI does not.
Productivity multiplies through consistent, incremental optimizations.
Effective systems reduce friction, making decisions effortless.
AI’s greatest potential isn't just speed, it's enabling previously impossible tasks.